Objitec Business Metrics & Progress Report February 2017
A warm welcome to the February 2017 business update. We make these reports public in case you would like to comment or have any advice you’d like to share with us. All comments are welcome at the end of the post.
Google Analytics And Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Here is the Google Analytics report for February. CloudApp is new, its the application that houses our costing module and order diary. We don’t expect a lot of sessions on this as it’s currently only being used by two businesses.
Some positive increases across the 2 key marketing sites, Objitec and PlanIt-BookIt.
Metrics
The following table shows our latest measurements.
| METRIC | JAN 2017 |
FEB 2017 |
COMMENT |
|---|---|---|---|
| CloudApp Traffic | 0 | 22 | New application, new metric, not expecting big numbers |
| Objitec Traffic | 17 | 45 | Steady increase |
| PlanIt-BookIt Traffic | 260 | 325 | 25% increase, very pleased with that |
| @planitbookit Tweets | 30 | 43 | Started posting a few squash related posts |
| @planitbookit Following | 59 | 62 | Followed a couple of ones that followed @planitbookit |
| @planitbookit Followers | 51 | 58 | Slight increase as a result of posts |
| @objitec Tweets | 47 | 55 | Added a few update tweets / leadership thoughts |
| @objitec Following | 30 | 31 | Only followed one new one this period |
| @objitec Followers | 32 | 32 | No change |
| Comments across all sites | 0 | 0 | Need to add some quality articles |
| Customers | 7 | 7 | Little change. |
| PlanIt-BookIt Facebook Likes | 5 | 5 | Not promoted this FB page yet. |
| Objitec Facebook Likes | 2 | 2 | Not promoted this FB page yet. |
CloudApp – Costing Module
Lots of performance improvements were made to the Cloud App – Costing module this month. There had been no complaints about performance however we did notice that pages took quite a while to load if many assemblies were added. Now all pages load very fast.
We provided an option to delete an entire assembly and we added a tab to show the price changes of items.
Also we developed a full online user guide for the costing module.
CloudApp – Customer Database
We created an online user guide for the customer database module of our CloudApp.
PlanIt-BookIt Development
After requests from our Equestrian customers we have added a full events module onto PlanIt-BookIt. You can read the user guide here.
This is the email that we sent out to our customers via our MailChimp subscription…
Events is now live!
As a PlanIt-BookIt customer you might be pleased to know that you can now use PlanIt-BookIt to manage your club’s events.
It’s easy to create your first event, go to getting started with events to find out more.
The system will be free of all transaction charges until March 31st 2017.
After March 31st there will be a small event booking fee of 3.75%. **
We hope that you will find these new features useful, any feedback or comments please contact us.
Thanks and regards,
The Objitec Team
** minimum charge 25p, maximum £2.50 per entrant, invoiced at the end of each calendar month
After researching pricing of competitor event booking systems 3.75% seemed to be the most competitive. Plus we decided to make events entirely free of transaction charges to customers on our pro version of the product.
PlanIt-BookIt.com Web Site Changes
This month in an attempt to focus a little less on development and more on marketing we made a number of changes to the PlanIt-BookIt.com web site.
We added a working demo of PlanIt-BookIt to the site so that people can try before they buy.
Also, we added a PlanIt-BookIt features page.
The home page now lists many more solution examples for PlanIt-BookIt and a section selling the fact that it can be used on many different devices display sizes – due to it’s automatic resizing functionality.
Plus we made the entire site fully mobile friendly.
New Business
No new business this month.
