Objitec Business Metrics & Progress Report March 2017
A warm welcome to the March 2017 business update. We make these reports public in case you would like to comment or have any advice you’d like to share with us. All comments are welcome at the end of the post.
Google Analytics And Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Here is the Google Analytics report for March. Our sign up page for signing up to PlanIt-BookIt is an app in it’s own right and therefore this month we have also added that to our analytics data. This is the one where we really need to see traffic increase and as hopefully sign-ups too.
Nothing of major interest in terms of traffic to report this month. Our cloudapp is having steady daily use by our customers. This site objitec.com is slightly down on last month. The PlanIt-BookIt web sites traffic is down too but haven’t had time for many articles this month. The PlanIt-BookIt app is slightly down but this is no doubt due the squash season coming to an end and the signup page is a new addition this month.
Metrics
The following table shows our latest measurements.
| METRIC | FEB 2017 |
MAR 2017 |
COMMENT |
|---|---|---|---|
| CloudApp Traffic | 22 | 126 | New application, new metric, March is first complete month |
| Objitec Traffic | 48 | 42 | Static |
| PlanIt-BookIt Traffic | 356 | 252 | Down |
| PlanIt-BookIt App Traffic | 1712 | 1450 | Slight decrease, end of squash season |
| Sign-up Page Traffic | 0 | 4 | New metric |
| @planitbookit Tweets | 43 | 67 | A few squash related tweets |
| @planitbookit Following | 62 | 64 | Slight increase |
| @planitbookit Followers | 58 | 60 | Slight increase |
| @objitec Tweets | 55 | 56 | Little effort |
| @objitec Following | 31 | 30 | Little effort |
| @objitec Followers | 32 | 28 | Little effort |
| Comments across all sites | 0 | 0 | Need to add some quality articles |
| Customers | 7 | 7 | We’ve had a lot of activity with customers on free trials |
| PlanIt-BookIt Facebook Likes | 5 | 5 | Mainly a placeholder for now |
| Objitec Facebook Likes | 2 | 2 | Mainly a placeholder for now |
CloudApp – Costing Module
Spent a day with one of our customers training them how to fully use our costing module.
PlanIt-BookIt Web Site
Wrote a new blog article called squash rules.
New Mini-League Application
This month we created a brand new application for enabling clubs to run their mini leagues for squash, badminton, tennis, etc. on-line. For the techies out there we developed this using C# and MVC.
We’re considering giving this application away for free if you sign up for our news letter. I will post more information later directly on the PlanIt-BookIt web site.
PlanIt-BookIt Events
A couple of our customers have started using the new PlanIt-BookIt events functionality and so far they have been very impressed with the results. One has claimed to receive many more sign-ups to their event than they normally expect as a result.
New Business
There has been a lot of interest in PlanIt-BookIt this month, mainly thanks to a software salesman friend of mine who just picked up the phone and started ringing people – a skill I have yet to master!
We’ve also had a lot of interest from a very large and popular sports and leisure club. They should be going live with our 3 month trial of PlanIt-BookIt this month. So quite positive news.
