Objitec Business Metrics & Progress Report April 2016
A warm welcome to the April 2016 Objitec business metrics and progress report.We make these reports public so that others can learn, comment on, or even advise us on where to improve. All comments are welcome at the end of the post.
Google Analytics And Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Advertising
I host a couple of hobby sites in my spare time. Leadership and development for all things related to leadership / personal development and innovation-creativity a site where you can learn more about the innovation process and the input to innovation which is creativity. This site also includes articles on ideas and inventions too.
Both sites have Google Adsense adverts with the income going towards helping me to fund the hosting costs.
However we decided that it would be a good idea to include one of our own adverts for PlanIt-BookIt on the sites.
So I got to work creating a simple banner ad using the excellent Canva tool.
The results of my efforts are the ad displayed above and to the left. We’ve placed it in a prominent position in the left column of every page on my hobby sites.
When we get to the point where we are fully happy with the sign up process we will also start to invest some money in FaceBook advertising. Which appears to be the one that gives you most bang for the buck from the articles I’ve read online recently.
Traffic is looking healthy this month even though there’s has been no new content activity on any of the sites. This site is seeing a large increase in traffic and so are the two product marketing sites.
Change Of Strategy
We’re in the early stages of planning a change in strategy for the company. There’s a lot of competition out there in terms of booking systems, even though most are far inferior to ours! Also our two new, recent customers have requested bespoke software development projects from us. Therefore we have decided to offer a software development service to any small – medium sized business for almost any database type project.
The idea is that we will create a sign up page where our customers can select a small medium or large software project. Examples of each will be provided on the sign up page. Depending on the size of the project customers will pay somewhere between £24.99 and £399.99 per month for the use of the system with a minimum 3 month term.
A £24.99 project would be say a request for a simple customer database or order diary. £99.99 a month would also include additional, more complex functionality say a costing calculator for example. The top end pricing could cater for requirements that include user roles, invoicing and stock control for example.
Customers would provide us with a brief description of their project details on sign up, at which point we would get back to them with a monthly cost for the project. The customer would have continued access to the software while ever they pay the monthly fee. Other than the 3 month minimum term there would be no contract.
We will however still continue to offer PlanIt-BookIt as a booking system for any businesses that take bookings. The bespoke software offering is an additional service we intend to provide and where we intend to be focusing the majority of our efforts.
Metrics
The following table shows our latest measurements. We’ve dropped a few metrics this month which weren’t adding much value. May drop more in the future as we focus more of our efforts on the Objitec brand.
| Metric | Mar 2016 |
Apr 2016 |
Comment |
|---|---|---|---|
| Objitec Traffic | 26 | 83 | Showing a healthy increase this month, which is great as this site will be the focus point for our new strategy. |
| Online Booking System Traffic | 42 | 72 | Beggining to show an increase even though no effort put on this site |
| PlanIt-BookIt Traffic | 33 | 105 | Looking healthy again. |
| @planitbookit Tweets | 23 | 23 | Zero effort in terms of tweeting this month. |
| @planitbookit Following | 114 | 116 | Little social media effort this month. |
| @planitbookit Followers | 20 | 22 | Little social media effort this month. |
| @objitec Tweets | 9 | 10 | Not focused on objitec twitter account |
| @objitec Following | 4 | 4 | Not focused on objitec twitter account |
| @objitec Followers | 4 | 4 | Not focused on objitec twitter account |
| Comments across all sites | 0 | 0 | Need to keep focusing on quality articles |
| Customers | 3 | 4 | We have a new customer that we’re building a costing routine for. |
| PlanIt-BookIt Facebook Likes | 5 | 5 | Not promoted this FB page yet. |
| Objitec Facebook Likes | 2 | 2 | May focus on this more with change of strategy. |
PlanIt-BookIt Development
This month we went live with enabling members to renew their membership online via PayPal.
We also added member export functionality which enables members to be exported and styled as per a predefined template for organisations that have a requirement to submit membership details to a governing body such as the BRC (British Riding Club).
Additionally…
1. You can setup events (like competitions) in admin
2. You can enter scores for members for the event in admin
3. Members can view event scores in PlanIt-BookIt
4. Members can view rankings based on events (only if your match rankings is disabled) in PlanIt-BookIt.
SalesTalk Development
We added plugins to SalesTalk so that customers can select which functionality they require in the application.
We added an optional customer number and an organisation name along with principal name, contact number and email fields.
We improved the search functionality when searching for customers.
Outstanding calls in the call diary are now highlighted in pink.
We also enabled users of the system to add last order details and expected order dates into the system for when they are setting up existing customers for the first time.
New Business
We’ve had a kitchen manufacturing company request a job costing module from us. We intend to work on this project throughout May.
