Objitec Business Metrics & Progress Report May 2017
A warm welcome to the May 2017 business update, which I’ve been a little late publishing this month but that’s mainly because we’ve had so much other work to do! As usual… We make these reports public in case you would like to comment or have any advice you’d like to share with us. All comments are welcome at the end of the post.
Google Analytics and Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Here is the Google Analytics report for May.
Nothing major to report in terms of traffic. This sites traffic is very low, however at the moment it only stores these reports. There are no keyword focused articles. New PlanIt-BookIt customers have started to drive the applications traffic upwards, which is to be expected. The rest is pretty consistent.
Metrics
The following table shows our latest measurements.
| METRIC | APR 2017 |
May 2017 |
COMMENT |
|---|---|---|---|
| CloudApp Traffic | 89 | 95 | No complaints from customers |
| Objitec Traffic | 36 | 9 | No effort, no keyword focused content |
| PlanIt-BookIt Traffic | 211 | 192 | No effort |
| PlanIt-BookIt App Traffic | 1611 | 1955 | New customers |
| Sign-up Page Traffic | 8 | 7 | Relatively stable |
| @planitbookit Tweets | 72 | 83 | Added a few squash related tweets |
| @planitbookit Following | 65 | 69 | Slight increase |
| @planitbookit Followers | 62 | 67 | Slight increase |
| @objitec Tweets | 57 | 58 | This monthly report gets tweeted |
| @objitec Following | 29 | 28 | Little effort |
| @objitec Followers | 28 | 24 | Little effort |
| Comments across all sites | 0 | 0 | Need to add some quality articles |
| Customers | 8 | 10 | Healthy increase! |
| PlanIt-BookIt Facebook Likes | 5 | 5 | Mainly a placeholder for now |
| Objitec Facebook Likes | 2 | 2 | Mainly a placeholder for now |
Demoed PlanIt-BookIt
Gave a demo to a customer who’d enquired about PlanIt-BookIt. It was the strangest demo ever with about ten people from their committee asking me questions in an empty bar. To make things even more difficult the WiFi didn’t extend to the bar so I ended up tethering the app to the data on my phone – which made the demo somewhat slow. Note to self, for future demos, have a PowerPoint presentation of the app available as a back-up!
I think the demo went well though. I received lots of positive feedback and they appeared to be really interested although the chairman explained to me that their committee moves really slow and therefore not to expect anything from them quickly. Will wait a couple of months and chase them up to determine if they’re still interested.
Events
The events email reminders were causing confusion for one of our customers. They had planned a club squash tournament and put the start date of the event as the last day of the event – the day the actual final would be played. As a result, all the people who had entered the competition got a reminder about the event on the day of the final. This caused a little confusion for some, with some even thinking they might even actually be playing in the final. We decided email reminders for events aren’t really necessary anyway so we took an executive decision to remove them.
At a request of another customer we also increased event categories to ten.
PlanIt-Admin
We added some new functionality to the membership section of PlanIt-Admin. To be able to cater for family memberships we added the ability to link multiple members to one or more accounts. Meaning Joe Bloggs could link his wife Mary Bloggs and his two kids Joe and Kate Bloggs to his membership. We did this so that only one would have to renew their family membership in order for all of them to be renewed.
Unfortunately the change did cause a little confusion for our existing users. They were fine with it once we had explained the new changes however, we still may have to simplify the process a little.
The admin front page has a lot of large buttons displayed on it. Some of these buttons were of little or no use to most of our court booking customers so we made a decision to simplify admin by removing some of them. The simplified version now looks like this…
Also in admin when you go into bookings we made it easier to see courts that had been cancelled and we simplified Sessions by only making club sessions available to book / change rather than the core sessions that are bookable from within the system. Even this explanation sounds confusing so you can guess how confusing it must have been for our customers!
User Guides
This month we created a user guide for administrators to show them how to make club bookings for say team matches, coaching or court maintenance, etc. To read the guide please see How to make a club booking
New Business
It was a good month for new business this month with two new customers signing up to use our products.
We also started a trial period of PlanIt-BookIt with a large squash and leisure centre this month and so much effort was put into getting them ready to start their trial. Setup isn’t usually a complicated process it was just this particular customer needed a few things adding to meet their particular requirements.
During May I sent out my first ever sales prospect email to a small, relatively local tennis club. The email was rejected but at least I got a very nice and pleasant reply back from the clubs chairman. So was quite positive and I shall certainly be sending out more in the future.
