Objitec Business Metrics & Progress Report September 2017
A warm welcome to the September 2017 business update. As usual… We make these reports public in case you would like to comment or have any advice you’d like to share with us. All comments are welcome at the end of the post.
Google Analytics and Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Here is the Google Analytics report for September.
Our main PlanIt-BookIt marketing site is still trending up. We even had someone from the US sign up this month, however they went a little shy on us when we contacted them to assist with the set-up process. Next time!!
Metrics
The following table shows our latest measurements.
| METRIC | Aug 2017 |
Sep 2017 |
COMMENT |
|---|---|---|---|
| CloudApp Traffic | 81 | 78 | No complaints from customers |
| Objitec Traffic | 25 | 53 | Added a marketing post |
| One Pager Traffic | 2 | 7 | One pager starting to work |
| PlanItAdmin Traffic | 209 | 253 | Squash season starting |
| PlanIt-BookIt Traffic | 313 | 372 | Updated equestrian page |
| PlanIt-BookIt App Traffic | 3251 | 3746 | Squash season starting |
| Sign-up Page Traffic | 14 | 15 | Relatively stable |
| @planitbookit Tweets | 84 | 86 | No effort |
| @planitbookit Following | 72 | 75 | No effort |
| @planitbookit Followers | 71 | 73 | No effort |
| @objitec Tweets | 68 | 70 | This monthly report gets tweeted |
| @objitec Following | 24 | 24 | No effort |
| @objitec Followers | 26 | 27 | No effort |
| Comments across all sites | 0 | 0 | Need to add some quality articles |
| Customers | 11 | 12 | Offering equestrian PlanIt-BookIt free to Universities |
| PlanIt-BookIt Facebook Likes | 10 | 13 | New likes, not sure why! |
| Objitec Facebook Likes | 3 | 15 | Big jump, not sure why! |
PlanIt-BookIt
This month we published to live some back end changes that we had made to PlanIt-BookIt. Most of the changes had little impact on the end user but they just simplified some of the back end code.
Also we completed a little more work towards enabling fitness class bookings from within PlanIt-BookIt.
University Riding Clubs
This month we decided to offer the equestrian version of PlanIt-BookIt for free to any University riding clubs. The university of Manchester have already started using it as a result.
Ponte Squash Club
On setup of Ponte squash club we had only allowed club bookings to be made up to 90 days in advance. This wasn’t enough to enable them to book all of their metro and Yorkshire League fixtures. So we extended their future bookings from 90 days to 250. However, in doing so, I accidentally deleted all their club bookings that they had made so far. All 1600 of them! Aarghh!! Luckily was were able to recover all of them from our daily backup. I don’t intend to make that mistake again though!
Marketing
This month I started to make some effort at last with Marketing. To enable this site to get a little more traffic I decided to publish my efforts and learning directly. So to start with I have two web pages… 1) Marketing Strategy which will detail our overall marketing strategy for Objitec and 2) Marketing Planning Process which is a link to our Marketing Plan. I have little knowledge of marketing so all these efforts will be guided by a number of books that I have sourced and deem to be useful for my purpose.
New Business
As previously mentioned, we’re now offering equestrian PlanIt-BookIt for free to University riding clubs and as a result we have signed up Manchester University. We’ve had some interest from a company for a new system to handle the bookings of electrical vehicle charging points. We’ve also had a company contact us who contacted us about a year ago with respect to a booking system for Executive car hire. Then finally we’ve had some interest for a simple web site for a walking football club. So quite a positive month in terms of potential customers.
